Misfit unveils new hybrid smartwatch, the Misfit Phase

Fitness tracking brand Misfit has launched its first smartwatch, the Misfit Phase, reports WWD.

The San Francisco-based company, which is owned by Fossil Group, has already launched a number of popular wearables and trackers, but this is the first time that it has combined its tracking technology with the design of an analog watch.

The Misfit Phase Hybrid Smartwatch tracks steps, distance calories and sleep duration and quality, while offering smartwatch features such as text, call, app notifications and movement reminders, and the ability to control music and take photos on the user’s smartphone.

Images of the campaign on the brand’s Instagram account show off the sleek, polished stainless steel and aluminum analog design which comes with straps in six different colorways.

Available November 7, the Misfit Phase is available to pre-order now for $175.

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